Trusted by 491 Creative Strategists

Create winning creative briefs on autopilot

Get 100s of editor-ready ad briefs built from what’s winning right now.

Try now
Brief #1
Product
Olipop
Music
upbeat, a bit nostalgic, summer feeling
Video Format
9x16, put text in 4x5 safezone
Editing Style
fast cuts on the beat, keep it bright
Reference Video
Watch
AI UGC
copy the reference video
Hooks2
1I quit soda for a month. Then I found this.Show person pouring a classic soda down the sinkthen cut to cracking open an Olipop can – reaction video
2This tastes like the soda you grew up with. That’s the point.Side by side: old-school soda can and Olipopthen show people’s first sip – reaction video, different than other hooks
Brief #2
Product
Ridge
Music
confident, a bit mechanical
Video Format
9x16, put text in 4x5 safezone
Editing Style
close-up product shots, keep the satisfying sounds
Reference Video
Watch
Voiceover
copy reference video
Hooks2
1Your wallet is ruining your jeans.Show a thick leather wallet bulging out of a back pocketthen swap it for Ridge – slow motion, satisfying click
2I carried the same wallet for 10 years. Then I switched.Show a worn-out wallet falling apartthen unboxing Ridge – reaction video
Brief #3
Product
Huel
Music
copy reference
Video Format
9x16, put text in 4x5 safezone
Editing Style
copy reference
Reference Video
Watch
Voiceover
copy reference
Hooks2
1What I eat in a day when I have no time to cookDay-in-the-life montage: alarm, laptop, gym bagshow shaking a Huel between meetings – REACTION VIDEOS
2Skipping breakfast again? This is how I stopped.Do split screentop show person running out the door with no breakfastBottom show making a Huel shake, calm, no rush
Brief #4
Product
Our Place
Music
copy reference video
Video Format
9x16, text 4x5 safezone
Reference Video
Watch
Voiceover
needed
AI UGC
no

Play the transitions well with the music Transitions shouldn’t be complicated but they have to be smooth

Hooks2
1I gave away half my pans. I don’t miss any of themShow a cluttered cupboard of pots and pansThen clear it and show the Always Pan alone on the stove
2Your kitchen doesn’t need more stuffDo split screenTop show overflowing kitchen drawersBottom show one pan cooking eggs, then pasta, then steaming veggiesdo it in slow motion, should feel satisfying
Brief #5
Product
Native
Video Format
9x16, text 4x5 safezone
Reference Video
Watch
AI UGC
needed, podcast style

Speaker 1 and 2 have to have different voices but create an ai avatar only of the speaker 1

Hooks2
1I thought natural deodorant didn’t work. I was wrongDo split screentop show ai avatar talkingbottom show slow motion of Native being put on after a workoutOverlay text “Does it actually last?”
2I tried 6 natural deodorants. Only one survived summerDo split screenTop show deodorants being thrown in a bin one by oneBottom show Native left standingOverlay text “THE ONLY ONE LEFT”

Our users launch better ads faster, scale spend more profitably, and never second-guess what to create next.

  1. Input your URL

    Drop your website link and Ivio learns your brand in minutes.

  2. Get editor‑ready ad briefs

    Ivio finds the hottest ads in your niche and turns them into detailed briefs with scripts, visuals, avatars, editing directions and music.

  3. Get winning ad data fed into your next brief

    Ivio learns from every test to help you increase your win rate by 50% in 2 weeks.

lower cost than a freelance strategist
Up to87%
faster from research to a ready brief
Up to11x
of your week handed back
Up to23h
more concepts tested on the same ad spend
Up to51%

From a folder of maybes to a queue of briefs.

Every brief named, sorted and ready for your editor, instead of 8 half-finished docs nobody can find.

BeforeCreative briefsWith Ivio
FileFormatLengthRatioEditorStatus
B041_MiniDrama_15sUGC15s9x16MKReady
B040_SongAds_15sUGC15s9x16JVReady
B039_ThrewOut8Products_30sUGC30s9x16MKIn edit
B038_VSL_Dermatologist_45sVSL45s16x9ARIn edit
B037_Static_PriceAnchor_4x5Static—4x5JVReady
B036_AIStreetInterviews_15sUGC15s9x16SKQueued
B035_Carousel_BeforeAfterCarousel—4x5JVQueued
B034_Skeptic_20sUGC20s9x16SKQueued
File
ad ideas FINAL—————
Untitled document—————
hooks??—————
Copy of brief v3 (2)—————
new angles - ask editor—————
UGC script DRAFT—————
static ideas old—————
brief final FINAL—————

Ivio outperforms any creative strategist, because it learns from every single creative test you have ever run.

52%
Higher creative hit rate
Performance overview
Website purchases
5,304
Cost per purchase
$31.20
Amount spent
$165,485

Why Ivio

3x more winners. 5 times more volume. 50% higher hit rate.

Ivio compared with Claude / GPT, Motion and Foreplay
IvioClaude / GPTMotionForeplay
Learnings that compound
Reads your ad results automaticallyNo exports, no screenshots, no copy and pasteYesNoYesYes
Your results get written into the next briefThe loop closes without you carrying the insight acrossYesNoNoNo
Nothing to log, tag or write down yourselfThe learning is stored where the work happensYesNoYesNo
Month three briefs better than month oneEvery test makes the next brief sharperYesNoNoNo
Know what to make
Ad library filtered to the top performers in your nicheYesNoYesYes
Knows your brand, offer and audience alreadyLearns it once from your URL instead of every sessionYesNoNoNo
Picks angles based on what won in your accountNot on what reads well in a chat windowYesNoNoNo
Brief it, don’t build it
Writes ad scriptsYesYesNoNo
Any winning ad recreated for your product in one clickYesNoNoNo
Delivered as a brief your editor can work fromFormatted for video editors and graphic designersYesNoNoYes
No prompting and no fixing what the AI got wrongFifteen minutes of cleanup per brief, goneYesNoNoNo
One subscription instead of threeReplaces the research tool, the analytics tool and the chat windowYesNoNoNo

From blank page to finished brief in a click.

  1. You open Ivio and the briefs are already written and waiting.

  2. We rebuild an ad that is already winning around your product and your own performance data.

  3. You send it straight to your editor without touching a single line.

10xfaster creative output

You spent money on those learnings. Ivio puts them in your next brief.

  1. Ivio reads every ad you launch and ties the result back to the hook, the angle and the format that carried it.

  2. The learning stays attached to the work instead of ending up in a doc you never open again.

  3. Your next brief never repeats the hooks and angles that already didn’t work.

54%higher creative hit rate

One tool that replaces your ad library, your swipe file, your ChatGPT and Claude tabs, and your creative review meetings, plus everything you did between them.

  • Ad library
  • Swipe files
  • ChatGPT & Claude
  • Analytics
Ivio

What strategists say

“My advice to other strategists: use Ivio. It does the part of the job I hated, and my briefs got better because of it.”

Martynas BislysCreative Strategist @ Pulsetto

“I expected generic AI scripts. What came back was closer to what I would have written after two hours of research.”

Tom FischerCEO @ 9-Figure DTC Brand

“I was about to hire more creative strategists. I didn’t need to.”

Jeremy PhelpsFounder @ 9-Figure DTC Supplement Brand

Briefs for every platform

One angle, every placement. Ivio writes the formats, specs and hooks for wherever your ads run.

Questions, answered

What is Ivio?

Ivio is an AI creative strategist. It reads the top ads in your niche and your own ad results, then writes editor-ready briefs with the hook, angle, script, visuals, avatar, editing directions and music.

Is this another AI ad generator?

No. Ivio doesn’t make the ads. It decides what to make next and briefs your editors and designers, based on what’s winning in your niche and in your own account.

Do I need marketing knowledge to use Ivio?

No. Every brief explains why it should work. Experienced strategists can use Ivio to skip the research and keep the judgement calls.

Where does the research come from?

Public ad libraries filtered to the top performers in your niche, your own website, and your ad results once you connect your ad account.

How do briefs reach my editors?

Share a link, or export directly to Asana, Monday, ClickUp or any other project management tool you use. Briefs are formatted for video editors and graphic designers.

Is Ivio better than ChatGPT?

ChatGPT writes what you prompt. Ivio already knows your brand, reads your results and remembers every test, so there’s nothing to prompt and nothing to fix.

Which channels does Ivio write for?

Ivio is built for Meta ads first, and writes formats and hooks for TikTok, YouTube, Instagram, Pinterest and other placements.

Stop briefing creatives from gut feel.

Get your first brief